User Acquisition Lead

  • Remote
  • Remote job

User Acquisition Lead


SOFTGAMES is looking for a passionate and motivated User Acquisition Lead to join our diverse and inclusive team - either fully remote or on-site in Berlin.

As a hands-on User Acquisition Lead you will manage, build and develop a highly motivated user acquisition team and report directly to the management team. By doing so, you will lead, shape and further scale our UA strategy and direction for our existing as well as upcoming instant & mobile games. Furthermore you will work closely with cross functional teams in Product, Analytics and Engineering to deliver the highest ROI possible.

Your role:

  • Become a part of the SOFTGAMES’ leadership team.
  • Own, lead & execute the user acquisition strategy across our current and future instant as well as mobile games.
  • Continuously challenge, experiment, test, and iterate on acquisition channels, optimization strategies and automation opportunities.
  • Support your team in planning, setting up, monitoring and analyzing mobile user acquisition campaigns.
  • Analyze and report performance KPIs by working closely with the BI team to provide data, forecasts and insights to different stakeholders.
  • Be responsible for your team's development of 4-6 direct reports, their career management as well as additional recruiting.

Your profile:

  • 5+ years expertise and knowledge of user acquisition and performance marketing strategies for mobile games across multiple platforms such as Facebook, Adjust, Google and Unity

  • Proven ability to effectively manage, optimize and further scale 6+ digit user acquisition budgets per month, while maximizing ROI

  • Great Communicator with proven ability to lead, manage and further develop a cross functional team

  • A balance of data-driven, analytical skills with demonstrated major volume & returns from creative development, creative testing and creative iteration

  • Hands-on mentality, highly motivated, fast, and well-organized work approach to overcome challenges and roadblocks

  • Marketing degree (Bachelors) or equivalent combination of education and experience.

  • Excellent written and verbal communication in English.

As a Plus: Experience working with Casual mobile games (ideally with Instant games).

We offer…

  • We have a flexible working setup - either fully remote or on-site in central Berlin. Your choice!
  • Working and living at SOFTGAMES has many advantages as e.g. a high job security, great work-life balance and one of the best teams in the world :) 

Further our employees benefit from:

  • Training - Everyone at SOFTGAMES is offered training opportunities to strengthen their skills or learn something new with Udemy!
  • Flexible working hours and home office: Productive hours differ individually. That’s why you're welcome to structure your working hours to your needs. SOFTGAMES is a remote-first company.
  • Office: A super modern office with state of the art tech, based in the center of Berlin, quickly to reach from all destinations thanks to the excellent public transport connections.
  • Home Office Care Package - Working equipment of your choice!
  • Wellness & Hobbies: A great selection of Wellness and Fitness classes e.g. Yoga, meditation, and Hobby classes e.g. Photography or Design and many more, are also available for you.
  • Epic company parties: Regular company parties to celebrate, including Summer Party, Oktoberfest, Christmas Party.
  • Team spirit: Beyond our amazing parties and company events, the team further organizes activities themselves such as playing soccer together, a cooking group, a Japanese learning group, and much more.


With offices in Berlin (HQ) and Toronto, SOFTGAMES is a leading developer of the most popular Instant Games for Facebook and the App Stores with tens of million users every month. We are on a mission to empower billions of people to instantly play great games together with their friends. To-date, more than 500 MM people have played our games on Facebook, including Cookie Crush, Solitaire Story, Mahjong Story, Space Invaders, Fish Story, Bubble Shooter or Candy Rain.

At SOFTGAMES, we believe that different perspectives and background in our teams contribute to the quality of our work. We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion / worldview, disability, age as well as sexual orientation and identity.

Have we caught your interest? Then we look forward to your detailed application together with your salary expectations and earliest possible start date.